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Business Consulting for canned wine

WINE IN A CAN

Frequently Asked Questions:

HOW MANY ‘GLASSES’ OF WINE ARE IN A SINGLE 250mL WINE IN A CAN?

Two standard drinks in one slim-line 250ml can approximately. This depends on the alcohol content of the wine.

IS WINE IN A CAN THE SAME WINE FOUND IN THE BOTTLES?

Yes, it is exactly the same wine.

DOES THE ALUMINIUM CAN AFFECT THE TASTE OR CONSISTENCY OF THE WINE?

Not at all. As with all canned beverages, there’s a liner in the can that prevents the aluminium from contacting the wine. This is the same as with craft beers and soda. We’ve had blind taste tests where people can’t tell the difference between the bottle and the can (poured in a glass). Quality is optimum and new technology allows the packaging to behave in the same way that glass does – in fact, without exposure to light, it is arguably keeping the wine fresher. There is no taste compromise, as is also the case with craft beer and soda. Some people will prefer not to drink straight from the can and will pour it in a glass.

IS IT FRIENDLIER TO THE ENVIRONMENT TO PUT WINE IN A CAN VS. A GLASS BOTTLE OR BOX?

Cans are the most recycled beverage containers in the world and they substantially reduce the environmental footprint compared to glass. Great to transport as they’re lightweight, unbreakable and provide superior product protection.

WILL THE WINE CONTINUE TO AGE AND DEVELOP IN A CAN?

Yes, it will continue to age. There is also less influence from light and air since it’s sealed, and will potentially perform better than glass exposed to light. Cans should be stored upright for maximum shelf life. We are more interested in the places this can goes once it’s liberated from those confined spaces. The point is wine in a can is designed to be drunk now as its convenient and portable.

CONSULTING

All aspects of wine in a can from winemaking, production, canning for quality, pricing, marketing.

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